Did you define an intense problem and solve it within your book? Congratulations! You now have the ingredients to make your book a top seller in your field or expertise. With the right mix, your book is destined to sell way more than its competition. But, wait; don’t rest in your success just yet. You still have work to do to become a successful author with a book selling way more than its competition.
After you have defined a problem and solution, researched your competition, you now have to develop a different approach. With all the books in the world on your topic, it’s not enough to know the solution; you have to present the solution in a different way than existing books do.
You need to develop a way of making your book special. You need a different viewpoint, a niche, and a unique spin on sometimes the same information. Look at the problem again and the solution your book solves with the goal of developing a way to describe and present your knowledge in a different manner than existing books.
Here are seven ways you can do this:
1. Affinity. Perhaps you have a relationship with a well known organization that has benefited from your ideas. You can repurpose your expertise by leveraging off your association: The United Teachers Financial Program or the Stanford University Weight Loss Program.
2. Benefits. Organize your existing information around benefits of achieving the goal: Free Again, Healthy Again!
3. Broad market. Consider appealing to a broad market: Lose 14 Pounds in 14 Days: A Guide for Baby Boomer Men
earma brown, 13 year author mentors other writers and business professionals through her bi-monthly ezine “iscribe.” send any email to iscribe@writetowin.org for free mini-course or visit book writing coach for other writing resources.
