A lot of entrepreneurs all ask me the same question, “Hey Mark, if you’re the ‘Sales Made Simple Coach’, what’s the one piece

Ok. This is false advertising. There is no secret to “overcoming” the price objection. The truth is that the price objection cannot be overcome.

Have you ever thought of your sales staff as customers? Henry Ford thought of his employees as customers for his cars. He wanted to pay them enough and

The competition has been fiercely pursuing this account, but you feel like you have the edge. All indications are that you are going to win the business.

Sally and Jim are a nice couple. 30 years ago they started a business that they continue to run today. Moderately successful, they pay the bills and have

You created interest with your prospect by making a big promise, and stated a feature to back up your promise. You gave them a logical and emotional benefit,