Throw your hats in the air and celebrate - it is end of financial year time again! I love end of financial year as it is a great time to reflect on what worked and what didn’t for you and your business in the past year.
But … when you look at how successful was your marketing expense in the past financial year - you need to look your results against a number of definitions of success (and not just the dollars).
Financial review
Let’s get the dollars out of the way first. Marketing is one area you should be able to get pretty solid data on your return on investment - the cost of marketing compared to how much business was brought in from the strategy.
Take a close look at all of your marketing and categorise them into things such as:
* Online costs (such as online ads, affiliate programs, SEO strategies, online web copy)
* Print costs (for costs such as direct mail, brochures, flyers, posters, copywriting for the words etc)
* Advertising (print, radio, TV, yellow pages, copywriting for the scripts or ads)
* PR
About the author of this article:
ingrid cliff is a freelance copywriter with her brisbane copywriting business (heart harmony). ingrid writes a free weekly small business newsletter packed full of articles and tips and small business ideas blog for small businesses. www.heartharmony.com.au
