I’m so excited about a fairly recent addition to my elite coaching club. I now have monthly one-on-one calls with my advanced students. These calls give us a great opportunity to get into all kinds of things, from persuasion, affluence and specialized help for specific areas where there might be struggle, to more spiritual matters to anything, really, that’s on their minds. It seems like I’m getting as much out of these calls as my students. I’ve been learning more about their particular fields of work and have been seeing how they deal with situations which I haven’t experienced in my own business.

In a recent call one of my members, a man who deals in multi million dollar real estate deals said to me, ‘I’ve found that the affluent are so much nicer to work with. They are appreciative and express that appreciation. There’s something about how calm and collected they are that makes them a real pleasure to work with.’

In pointing this out, he was in no way suggesting that non-affluent people aren’t nice or that you have to have a lot of money in order to be appreciative or kind. He was simply pointing out that when there is no issue of scarcity or lack, it allows people to really express the abundance in their lives to the fullest. It allows expressions of appreciation that many of us haven’t tuned into, but which, I believe, when we do tune into them, will further put is into the flow of affluence and attract more of that wealth to us.

Notice how much sales rejection is ‘I just can’t afford it’. Price objections abound. Granted, some of them are other objections disguised as price objections, but still, you hear ‘it’s not in the budget’ or ‘I can’t afford it’ a lot if you’re in sales.

When we work with an affluent clientèle, that’s not going to be the objection.

At a recent seminar in Chicago I realized something about working with my students–the group is coming together in amazing ways. There is a synergy that is building, incomes are going up, business is increasing, and everyone is getting into the energy and flow of abundance.

The affluent clientèle and those who work with the affluent (and who, much of the time are affluent as a result), these are the people we want to work with. They’re nice. They’re kind. They’re considerate. They got where they are by being smart and good people. And most of all, the affluent have the money. In order to create the kind of rapport with the affluent that will give them the trust you need to sell to them, you have to also get yourself into a place of appreciation and abundance so that they really feel you can provide them with what they need.

By targeting an affluent clientèle it allows us to work smart instead of working hard.

What are you doing to put yourself into the flow of affluence? How can you better attract the clients you want?

About the author of this article:

kenrick cleveland teaches techniques to earn the business of affluent clients using persuasion. he runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.