What is Love?
Our starting point is to be clear as to what we mean by “love for a brand”. The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Consumers love the M
About the author of this article:
dr. dan herman, a globally renowned strategy consultant, an author and a lecturer, is the author of “outsmart the mba clones: the alternative guide to competitive strategy, marketing, and branding” ( http://www.outsmart-mba-clones.com/ )