The rapidly expanding availability of mobile broadband networks has bolstered the mobile enterprise device market with sales predicted to rise by 56% between 2008 and 2014, according to new market data from Juniper Research.
The new report predicts that the market for mobile enterprise devices will be worth $284 billion by 2014.
In addition to being a great market opportunity if you are in or would like to be in the mobile device business, it is also a message to online retailers who want to hold onto their customers. The message is: take the necessary steps to be sure that your website is mobile device-friendly.
Build an alternative site
Recognize that it may not be possible to cater to desk top or laptop users and mobile device users through the same site. The mobile device user has some special needs that, if accommodated, distort the experience for larger screen users. Consider developing an alternate site that is designed expressly for mobile device users and adding the capability for your site to recognize a mobile device visitor and divert to your mobile-friendly site.
Mobile Friendly Attributes
There are a number of accommodations you can make to assist your mobile device user.
Fast access
Mobile users are, as the word suggests, on the go. They are often looking for information quickly. Why might your visitor be looking for information quickly on your site? Are they comparing prices with an alternative in a bricks and mortar store? Are they checking to see if a package arrived at their house? Are they looking for color alternatives in a product?
Your first accommodation will be to be sure users can get to the fast access information as quickly as possible with a check prices or check shipping status option prominently displayed.
Do not waste space
Websites are often designed with a great deal of repetition from page to page, such as long lists of links. Instead, remove the lists and simply give users a way to get back to home and a way to reverse their pathway.
Lists versus free text
It is difficult to type on a handheld device. Instead of providing a box for the user to type in the product they are searching for, give the option of using a series of lists, first by category, lipsticks and then specifically, Maybelline or reds.
Highlight choices
Make it easy for the user to see what they are selecting. Remember that mobile users may be in difficult lighting conditions, driving a car (!!!) or in some other way hampered in terms of viewing the screen. Use high contrast highlighting to show where the user is on the screen.
Rewrite and reformat where necessary
Long descriptions on links may show up as text that is broken up over five or six lines on a mobile device. Test our your text and rewrite to minimize this problem where possible. You may also need to create additional pages in order to hold information that can be more easily seen on the small screen. On a large computer screen you can line up several boxes next to one another. On a small screen, each boc may need to be a new page. Given this reality, recuce your mobile website to the basics. If your user is killng time in an airport and wants to read your content on a cellphone, you can direct him or her back to your original site or reformat content pages onthe mobile site that can be read more easily on a small screen.
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