There is no dearth of people who have dabbled into the prospects of self employment but just because you own a business is no reason to give yourself a pat on the back. Today, its well known fact that if you have business you also need to have a presence online; regardless of the products or service that your company sells, you are expected to have at least a modest website. However, if we move away from this widely accepted norm, the crucial question is what is the website doing for your business in other words how is it helping you?
It is very common for web marketer to analyze the answer t this questions, if you have traditional brick and mortar business which also maintains an online presence you my not have analyzed this facet f marketing. The impact of traditional marketing media including newspapers, televisions advertisements, radio commercials etc is difficult to track and most business owners are used to investing money in these forms of marketing and then hoping that the customers foot fall in their shop increases; however, we all know that there is nothing scientific about hope. In simple words, you should be able to predict and measure the outcome of a well designed marketing effort. Fortunately, web marketing offers various tools with which you can measure its efficacy; web analytics is one such tool that can be used to help you increase the number f visitors to our site and grow your business. The first site here is:
Track and Track some more:
Use web analytics on your site to track just about everything from where the traffic is coming to visitor demographics and their behavior and action. For instance some of the metrics that can be tracked include:
The site that referred a visitor to your website
The search engine or keyword used which resulted in the visitor showing up at your site
The location of the visitor
The operating system, monitor resolution and browser being used by him/.her
the network
The duration for which the visitor stayed on the site
The web pages that were visited
The bounce rate( this is the percentage of visitors who viewed a single page before leaving the site)
Conversion rate ( this is the number of customers who buy a product or complete a preset task )
If you are planning on putting a web marketing campaign into action, either through search engines or by advertising on other websites or through emails you will need to have a clear idea about the traffic figures before and after the execution of the marketing campaign; this will tell you about the efficacy of the marketing efforts and to do so you will need to have web analytics in place.
Link the web analytics data to user action:
The data that you get from web analytics will only give you half the picture unless you link it to user actions; for instance, common metrics that you get will tell you that your bounce rate stands at 75% ;needless to say, thus is a very high; the metrics will also tell you that ideally the bounce rate should be lower than 59% . Notice how you are being shown what is wrong and what should be done without any explanations on how to improve the bounce rate or what is causing them to deteriorate. Similarly when you advertise on websites or through list, web analytics will provide you metrics on how many customers were sent to your website through the other site but this will not be enough information because you will not know why one website is offering better traffic than another or why this specific strategy is not working.
* If a given source of traffic sends visitors your way with a bounce rate of 85% or more; there is a very strong indication of the fact that the customers are not getting what they want form your site; this may be happening due to one of several reasons such as:
* The content on the site does not appeal to the visitors or the website on which the listing is placed may not provide visitors wh0 will be interested in you niche.
* The landing page or the home page may not live up to the promise made in the listing
* The visitors do not find the information that you offer on your site good enough
* Your site lacks ease of usability and attractiveness or has a poor design which sends visitors away.
When you know what is going wrong and why, you can correct it.
About the author of this article:
Seomul Evans is an Internet Marketing Companies consultant specializing in Marketing internet marketing for surgeons and Internet Marketing Blogs Consulting.
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