A new study shows relatively high levels of confidence within the China fashion industry, despite concerns about the impending China FTA and a lack of skilled industry workers.
Commissioned by Fashion Industry China Inc (FINZ), the independent study showed fashion and apparel related businesses view the country’s impending Free Trade Agreement with China as a significant threat to local industry.
Sixty-three per cent of those surveyed indicated a high degree of concern that the FTA will increase the competitiveness of Chinese made fashions in the domestic market. Only 22 per cent see export opportunities arising from the FTA.
“Getting good product placement in China would be a difficult marketing job and the logistics involved are challenging. China is huge and the overall costs associated with penetrating this market are prohibitive for many of China’s fashion and apparel businesses - particularly those that manufacture locally,” said Geoff Merz, an Auckland-based customs agent and director of Merz
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