Salespeople are the lifeblood of the car sales industry. Without good, professional salespeople, your dealership will not succeed. Because they are so important, it is also essential that you reward them for the value they add to your company. You should offer very competitive wages and reasonable commissions.
Your best salesperson, however, is willing to work virtually for free. He doesn’t want a salary or an hourly rate. He doesn’t even want a commission from the sales he makes. Plus, he’s willing to work 24 hours a day, 7 days a week until he makes the sale. How many salespeople can you find that will work that hard, for no pay?
Your top salesperson is the window sticker. No matter how good your sales team is, you will never maximize your profit potential until you employ this master salesman.
As I said, the window sticker works with no pay and no commission. You have to pay for him up front, of course, but the fee is nominal. You can find good, professional-looking window stickers from a variety of sources for very reasonable prices. Besides, the amount of profit you will bring in from this small investment makes it well worth the cost.
Window stickers will work, non-stop, until the sale is made. Design an informative, attractive window sticker, slap it on the door of a car, and leave it. Every minute of every day, that sticker will be right there, telling prospective buyers everything they want to know about that vehicle. The customer wants to know what kind of engine the car has; the sticker tells him. He asks what kind of safety features the car has; the sticker tells him. The sticker doesn’t use sales gimmicks or any other tricks, he simply tells it like it is, and customers appreciate that.
At any time of the day, a car shopper can walk into your dealership, find a car he likes, and find a well-informed, professional salesperson willing to help him out. That is the beauty of a window sticker. He is, without a doubt, the MVP of every sales team he is a part of.
The window sticker puts your customers at ease. Knowing the window sticker will not steer them wrong goes a long way toward making the customer comfortable with your dealership. The like knowing that the window sticker is not hiding anything from them; the price of the car is right there for them to see. If they are comfortable with that price, then they are usually ready to make the deal before you even approach them. The window sticker has already done the hard work for you.
Again, salespeople are infinitely valuable to your success. You simply cannot succeed without them. But the one salesperson that is available to every dealership is also the most valuable: the window sticker. Put him to work for you today. I guarantee you will not be sorry. With the cost involved, you have nothing to lose!
About the author of this article:
rich brown is an automotive guru that also offers an excellent service providing window stickers
